Donors give money to create impact – making a difference.
Often we only thank them at the time of the donation, but don’t stay in touch, then next year when asking for another donation they find excused to opt-out of giving again.
It’s important to have a donor relations person managing a donor relations process through a system, which often includes software – a contact management software.
How to you stay in touch with donors? What method (email, US Mail, phone, meetings and visits, etc.)? What’s the frequency of your contact with donors?